Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. You can only download this statistic as a Premium user. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. However, usage and popularity vary significantly between countries. YouTube is the most popular, with 94.2% of internet users using the platform. It's proven to be a highly effective way of reaching specific audiences. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. YouTube, Twitter, Instagram, and. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. SNOW is a South Korean messaging and multimedia app. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. What are the most important trends for social users by platform in the Southeast Asia subregion. Hello folks, and thanks very much for joining us today. Consumers also love to spend big. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Are you interested in testing our business solutions? Social audio content is one of the most cost-effective marketing strategies you can invest in. Business Solutions including all features. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? There are billions of social media users across APAC, including over 93 million in Japan alone. data than referenced in the text. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Client-only email newsletters with analysis and takeaways from the daily news. This is according to Hootsuite's report. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Access to this and all other statistics on 80,000 topics from, Show sources information Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Insider Intelligence Inc. All Rights Reserved. The same convenience works for social commerce sellers. With 93+ million monthly active users, over 72% of the country's population uses LINE. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. QQ has various additional features, including games, music, and a news feed. It is free to use, but users can purchase premium features and services. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. It will have 60% more users than Snapchat and twice as many as Twitter this year. View all stats Browser of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Statista. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. The ideal entry-level account for individual users. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. This micro-blogging platform has over 560 million monthly active users. So, how do you connect and market to the most densely populated continent? Chart. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Then you can access your favorite statistics via the star in the header. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. But how should we make sense of this great data to improve our social media activities? Nor do customers always go outside social platforms to purchase an item. But fear not! The algorithm ensures your content gets maximum exposure to the right people. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. This button displays the currently selected search type. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. . But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). In-depth analysis, benchmarks and shorter spotlights on digital trends. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Meanwhile, 36.6% use social platforms to fill their free time. Their activity has attracted in-market audiences in droves! Well, once again, the data holds some surprises. (February 28, 2022). Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Social media statistics for Thailand in 2022. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. However, the numbers for South-East Asia are even more impressive. LINE has over 89 million monthly active users, which makes up about 70% of the population. When choosing from the apps available, you must consider the audience for your brand. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. It requires dedication, planning, execution, and a genuine level of care. That's why UGC is such a valuable tool. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. 1), WhatsApp (No. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). We have also gathered data on Indonesia's internet and social media users below. It is available on various devices, including computers, mobile phones, and smart TVs. Have you hopped on the social audio trend yet? Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. The ultimate list of Linkedin Statistics that you need to know in 2023. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. 01 Mar 2023. The Philippines, Singapore, and Vietnam also appear in the global top 15. With 93+ million monthly active users, over 72% of the country's population uses LINE. "Share of social media traffic in Southeast Asia in 2022, by country and platform." In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. That's user-generated content, or UGC for short! 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Gone are the days of big-budget influencer sponsorships with celebrities. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. February 28, 2022. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Are you interested in testing our business solutions? Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Top, but users can purchase Premium features and services and Douyin qq has various additional,! An increase of almost 11 hours online each day, which is the core of their waking lives.. Advertising, retail and eCommerce email newsletters with analysis and takeaways from the apps available, you ca n't wrong! 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